nepal tourism year 2011

1st jan,2011,the day "NEPAL TOURISM YEAR 2011" began with a focus to
bring atleast 1 million international tourists by the year 2011.To make NTY 2011 a grand
success.The preparation has already begun on october 25,2008,when
Government of Nepal in consultation with Nepalese travel trade
sector and concerned organizations/experts decided to launch "NTY 2011" with a motto/logo of
'NATURALLY NEPAL,ONCE IS NOT ENOUGH!'The unparallel cultural, geographical, ethnic and bio diversities of the
country allure visitors to Nepal time and again which truly substantiates the spirit of Nepal tourism brand
‘Naturally Nepal, once is not enough !'

This campaign has also been supported by Non-Resident Nepalis (NRN) communities,
Nepalese diplomatic missions abroad, INGOs and NGOs, airlines and national and international media.The political parties of
NEPAL has also made an agreement not to force any kind of strike during this year long tourism festival.


Except bringing 1 million tourist to NEPAL,the campaign will also focus to:
a.Establish Nepal as a choice of premier holiday destination with a definite brand image.

b.Improve and extend tourism related infrastructures in existing and new tourism sites.

c.Enhance the capacity of service providers.

d.Build community capacity in the new areas to cater the need of the tourists.

e.Promote domestic tourism for sustainability of industry



To meet the objectives of NTY 2011 a grand success,the government of NEPAL has made various arrangements dividing the work among
various committee to.

A. Main Organising Committee
Considering the magnitude of the campaign, the Government of Nepal has formed the Main Organising Committee under the convener-ship of Hon’ble Minister for Tourism and Civil Aviation. The Committee has Hon’ble Vice Chairman of National Planning Commission as the Joint Convener and Secretaries of various line Ministries; Chief of Metropolitan, Sub-Metropolitan cities and Municipalities; presidents of trade, travel trade and other related associations and institutions are nominated as Members. Chief Executive Officer of Nepal Tourism Board has been designated as the Member-Secretary of the Committee.

B. Secretariat
Nepal Tourism Board( NTB) has been entrusted to function as a secretariat of the NTY 2011.

C. Sub-Committees
In order to achieve the objectives of the campaign, various Sub-committees are to be formed to prepare specific strategies, programs, activities and budget. The proposed sub committees are:

1. Policy Advocacy
2. Physical Infrastructure Coordination
3. Product Improvement and Development
4. Events, Festivals and Activities
5. Publicity and Promotion
6. Human Resource Capacity Building
7. Transport and Accessibility
8. Resources Mobilization and Monitoring friends and well-wishers of Nepal, tourism academicians and celebrities
will be approached in order to highlight the campaign internally as well as internationally.


Different strageties is being used to fulfill the objective of NTY 2011.
a.Focusing marketing and promotion activities on regional and emerging markets

b.Exploration of new tourism potential market segments

c.Enhancement of air connectivity with the regional, emerging and potential markets

e.lobbying with the government for sufficient budget allocation to improve and expand
tourism related activities infrastructures in existing and new tourism areas.

d.Attract and encourage private sector for investment in tourism sector

e.Capacity building of human resources involved in tourism

f.Lobbying with the government for effective intervention in domestic tourism development eg. Amendment in the Transportation Act.

g.promotion of Domestic Tourism by endorsing Leave Travel Concession ( LTC) by the
government.


The NTY 2011 has already begun and its just not the goverment responsibility but its the responsibility of every
citizen of NEPAL to make NTY 2011 a grand success.lets make 'NEPAL TOURISM YEAR 2011' a grand success.
Organize major sports/events in association with tourism associations and stakeholders through out the NTY 2011.( At least one event in a month )